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About Me

Lauren McCullough is an award-winning journalist and social media strategist. She has traveled the country, speaking on the use and importance of digital and social media tools.

Lauren joined Breaking News, an independent start-up owned by MSNBC.com, in July 2011. Breaking News is at the forefront of digital journalism, curating the biggest stories as they happen, 24 hours a day, from hundreds of news and eyewitness sources around the globe.

In her role as Audience and Engagement Manager for The Associated Press, Lauren oversaw the newsroom’s social media efforts, including the flagship accounts on Facebook and Twitter and more than 20 other corporate accounts. She directed the work of AP’s journalists around the world in pursuing sources from social networks, as well as promoting AP and member content.

Lauren was recognized by the Associated Press Managing Editors Association with the 2008 John L. Dougherty Award. She has also been awarded two AP Beat of the Week awards for her work with citizen journalists during the 2009 Hudson River plane splashdown and the 2007 Minnesota bridge collapse.

Lauren was a 2010 fellow in The Punch Sulzberger Executive News Media Leadership Program at Columbia University’s Graduate School of Journalism. She’s a 2004 graduate of Hofstra University. Prior to joining the AP, Lauren worked for Newsday.com in Melville, N.Y., and The Post-Star in Glens Falls, N.Y.